Responsibilities:
- Write and edit across all marketing formats and channels: ads, landing pages, advertorials, SEO articles, website copy, SMM, presentations, lead magnets, and conference materials.
- Build and maintain content plans across key channels (SEO blog included), and drive materials from concept to publication.
- Analyze competitors and audit our content/messaging to spot gaps and opportunities, and share findings as input for the team's content decisions.
- Craft copy that moves people through the funnel, keeping the message coherent from first touch to conversion.
- Maintain consistency of our tone of voice across formats, and contribute suggestions for refining editorial guidelines over time.
- Document and refine repeatable workflows for content production as volume grows.
- –5+ years of experience as a writer/editor in marketing communications, with a strong, format-diverse portfolio.
- Fluent English and Russian.
- Equally strong writing and editing skills — not just one or the other.
- Solid grasp of funnel psychology and conversion copywriting.
- Strong conceptual thinking — messaging, tone, voice, verbal identity.
- Strong analytical mindset — able to analyze competitors and audit content to identify clear, actionable opportunities.
- Experience partnering with Creative Leads/Directors, Product, and SEO/PPC — translating strategy and product positioning into marketing messaging, contributing hooks and angles, and adjusting direction quickly as feedback shifts.
- Comfort using AI tools for concept exploration and drafts, with the judgment to know what still needs a human hand.
- Strong ownership mentality — able to build your own process and be accountable end-to-end.
Nice to Have
- Experience in fintech, iGaming, or B2B SaaS.
- Experience contributing to brand launches — developing messaging and content for go-to-market.
- Experience working within a high-volume content production setup — briefing freelancers/writers and following repeatable systems.
- Opportunity to shape and own the content function in a growing international company.
- Direct impact on brand voice, marketing performance, and customer experience.
- Freedom to influence content strategy, processes, and future team growth.
- International team and global markets.
- Remote-first environment with flexible working conditions.
- Competitive compensation based on experience and expertise.
Задайте вопрос работодателю
Он получит его с откликом на вакансию
Где предстоит работать
Тбилиси
Вакансия опубликована 7 августа 2026 в Тбилиси