• Successfully developed and implemented new product strategy following the brand identity with focus on customer needs and digitalization • Created new product portfolio: “Serbest”, Redesigned “GencOl”, “Sade”, internet products • Supported Rebranding from product perspective • Increased service revenues by +4% YoY (higher than overall market growth) • Increased number of subscribers by 4.1% YoY through smart acquisition and segmentation strategies • Used new channels of communication: digital channels, USSD push, outgoing IVR • Held the market share stable despite tough competition and prices increases

• Adopted simplification and unification strategy within existing product portfolio for B2C and B2B under new brand identification • Increased revenues by +8% YoY • Launched "FULL" all-inclusive bundles portfolio first time in the Company • Successfully launched first in the market offer on bonus convergence within Mobile offers (minutes to megabytes and vise versa) • Managed to decrease toxic content services (VAS) by 45% with no negative impact on the revenues via proper partners management and effective channels communication strategy • Decreased customer churn by 9.8% with same budget and technical capabilities • Held the market share stable with +1% increase in net adds

• Product management of segmented portfolio to manage churn, upsell and cross sell • Delivered high quality research insights (rating 4.8 out of 5) with actionable conclusions • Smart data mining and data analysis with STATA and R solutions • Involved in billing swap project and DWH maintenance • Created the number of reports addressing the needs of BOD, top management and other stakeholder

• Controlled Telecom Group budgeting process and provided recommendations to the Board of Directors • Advised to the Board on financial KPIs for the Group management; follow up on its achievements • Built proper governance between the Board of Directors and Internal Audit Functions • Analysis of commercial KPIs of the telecom group of companies and corresponding adjustment to their strategies • Provision of regular status reports to the shareholder

Chairing the Audit Committee meetings, being involved in selecting external auditors, checking the financials of associated companies.

Chairing the Audit Committee meetings, being involved in selecting external auditors, checking the financials of associated companies.

* Managed large complex Telecom audit engagements with teams of up to 16 members ; * Performed the audits of US GAAP and IFRS based financial statements, including audits of complex IT billing systems * Analysis of financial and non-financial information, making recommendations for further improvements of financial ratios * Projects Management (Planning and risk identification, strategy and risk assessment, design, development and implementation of the strategy, supervision; conclusion and reporting of the results)

Accounting for medical services, preparing tax returns