I manage the full lifecycle of project development, from smm strategy creation to execution, with a strong focus on marketing and content initiatives. This includes overseeing all photo and video content production, social media management, and targeted advertising to optimize growth and engagement.

Jewelry company co-founder. Develop a PR strategy, SMM, targeted advertising, work with a brand in the international information field, and control all communication processes.

Formulated and realised a comprehensive strategy for managing social networks in the English-speaking market, starting from textual concepts to visual implementation in 4 main Instagram profiles with different purpose.Company entrance various social platforms including TikTok, Pinterest, YouTube, Threads, Instagram, and Facebook. Implemented Reels, designed templates for visual content, and generated engaging actual content across diverse social networks.

SMM (two projects), copywriter, targeted advertising specialist a bilingual website content management, wedding coordination and marketing planning services.

Marketing strategy analytics, assistance in launching a new project, setting up an advertising system in Google Ads and analytics training. Development of new advertising methods.

Developing and implementing a comprehensive, strategic and results-driven framework for press and media outreach, suport and promoting of exibition projects, lectures and special events, SMM, managing the relationships with external PR companies and communication with visitors.

Internship in mediation of museum space and exibitions.

Writing analytical articles on the subjects of art and social issues.

Performed duties as a translator, assistant, copywriter and mediator of the main exposition at the 7th Moscow International Biennale of Contemporary Art.

In 2012, I started cooperation with the weekly newspaper "Multinational Georgia" as journalist.The main duties included writing of reports, interviews and other materials that satisfy the periodical interests.

Editing, copywriting, content filling the site, maintaining of own column.