 Developing and implementing commercial strategies  Provide leadership and vision to the organization by assisting the Board and staff with the development of long range and annual plans, and with the evaluation and reporting of progress on plans  Negotiation with KEY supplier  Management of the price and assortment policy. Control of prices and margins  Guiding the work of category managers  Control of product balances, range optimization to increase sales

 Developing and implementing commercial strategies according to company goals and objectives aiming to accelerate growth  Conducting market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)  Understanding the requirements of existing customers to ensure their needs are being met  Collaborate with and coordinate diverse teams (marketing, sales, customer service etc.)  Understanding the value drivers of the business and identifying profitable commercial opportunities to grow revenue and market share.  Ensuring that all commercial activities meet or improve on budget, cost, volume and efficiency targets (Key Performance Indicators (KPIs)) in line with business objectives.  Control of product balances, range optimization to increase sales  Analysis and planning of sales (seasonal, by brand, by product group)  Management of the price and assortment policy. Control of prices and margins  Negotiation with KEY supplier  Guiding the work of category managers  Planning marketing activity for promoting the products Achievements: Increased the margins for 1.34%, Increased Rebate for 9,82%. Launched automatic orders module, developed motivation system for category managers. All stores pasportisation, launched merchandising module for store. Developed company product matrix

 Responsible for the implementation and achievement of Business Area’s mission, goals and financial objectives. Develop long-term plans and budgets for the department and its activities, monitor progress, assure adherence and evaluate performance. Ensure systems and procedures necessary to the smooth operation of the department.  Maintain a climate that attracts, retains and motivates top quality personnel. Train, appraise, supervise, support, develop, promote and guide qualified personnel.  Develop strategic direction and plans for the company with regard to all commercial functions including sales, marketing, business development and customer support/customer experience.  Manage sales operations organization, field sales organization, and manufacturer’s agents, distributors and value-added-resellers to ensure sales targets are met or exceeded.  Develop annual marketing plans per region and per market verticals.  Manage sales pipeline to ensure accurate and adequate lead inflow to reach targeted sales objectives.  Develop and maintain initiatives in order to achieve up to date competitive analysis portfolio.  Develop annual and long term budgets for revenues as well as expenses.  Cultivate a culture of focused hard work and openness.  Establish and monitor progress against key performance indicators.  Identify and develop new market opportunities for the company’s product portfolio.  Develop and drive the pricing strategy of the organization.  Develop and administer incentive plans which entice individuals as well as teams to perform successfully against the objectives while respecting the budget.

 Provide leadership and vision to the organization by assisting the Board and staff with the development of long range and annual plans, and with the evaluation and reporting of progress on plans  Research and write discussion papers, analysis documents and proposals as needed to assist the organization in determining and meeting its long and short term goals  Provide recommendations regarding investments and cash strategies  Oversee preparation of annual budget, regular variance statements and annual audit  Performance management and improvement systems  Company daily business  Negotiations with Key Suppliers  Monthly report to investors

Distribution Company dealing with: Ferrero SPA (Italy), Johnson & Johnson LLC (USA), S. C. Johnson & Son (USA), Reckitt Benkiser (UK), PZ Cussons (UK) Position: Financial Director; Member of Board of Directors; 208 peoples supervised Responsible for:  Planning, management and coordination of all commercial and financial activities in the organization;  Coordination and supervision of the financial planning, budgeting, procurement and investment activities of the organization;  Preparation of financial statements, business activity reports, financial forecasts, annual budgets and other reports for management, shareholders and governmental bodies;  Analysis of the sales, marketing and financial activities of past, present and expected operations in order to identify development opportunities  Supervision of performing financial reports, accounting, billing, collections, payroll and budgeting duties  Analyze financial information and prepare financial reports to determine or maintain record of assets, liabilities, profit and loss, tax liability or other financial activities within the organization  Balance Analysis  Company Financial Analysis  Branch Financial Management (Batumi (Georgia), Telavi (Georgia), Kutaisi (Georgia) Erevan (Armenia);  Cost Accounting

 Marketing support of Sales;  Planning of BTL/ATL activities  Marketing planning

 Loss-Profit Report  Cash Flow  Budgeting

Direct supervision and full responsibility of companies everyday activities