Assistance in the organization of start-up with the level of investment up to $100,000. System analysis of the current market conditions in the profile industry, the search for free market niches and points of growth. Assessment of business development prospects, assistance in drawing up business plans with the planning horizon of up to 3 years. Preliminary assessment of the company's innovative potential and material and technical resources. Primary negotiations with service, components and raw materials providers on the conclusion of supply contracts on the best terms. Assistance in the evaluation and selection of personnel to work in the project.

• Sales management of B2B format in Russia and CIS countries • the formation and development of the Federal distribution network • the supervision of commercial service • optimization of internal business processes of the enterprise • introduction of KPI system and analysis of sales performance • optimization and extension of active customer base • formulation of the policy of production marketing and trade marketing of the enterprise (promotional activities; motivational loyalty programs for customers; development, conclusion and promotion of new products on the market, etc.) • Introduction of strategic and operational planning of the sales development • Introduction of annual budgeting, its spending and revenue items • Development of price policy of the company, the optimal system of prizes and bonuses for clients to stimulate demand for the company's products, etc. • Development of long-term individual programs for VIP customers of the company. • As the result, my efforts have led to the steady annual growth of all key performance indicators of the commercial Department of the company, including the growth and quality optimization of the active customer base, reducing the rotation period of outstanding receivables, decreasing the share of outstanding receivables, optimization of the total expenses of the company, increasing gross sales volume (tonnage), increasing of profitability and gross profit of the enterprise, etc.

• formulation of the development strategy of the enterprise considering the main activity indicators of all structural subdivisions (planned budget, key drivers of sales growth, high-priority marketing channels, bulking products. • long-term planning of work of the commercial Department and sales plans on a quarterly basis. • The formation of a quarterly budget of the commercial Department and monthly monitoring of its key items performance. • Managing of development of measures to improve economic performance and increase the efficiency of activities of the commercial Department. • Determination of trade policy of the company based on current and future sales market’s situation, formulation and implementation of strategy of regional sales, developing a core set of techniques for effective work with regional clients. • Development and implementation of the optimal policy of controlling the regional distribution network. • Development of a regular reporting system of the commercial Department with constant monitoring of key performance indicators of staff’s work (KPI). • Development of the main marketing strategy of the company for the next calendar year. • Participation in formation and approval of marketing, motivational and bonus programs, advertising campaigns, ATL and BTL actions to maximize the promotion of products in various distribution channels. • Formation of assortment and price policy of the company. • Organization and control of constant monitoring of the competitive environment, the confectionery market, consumer activity. • The research of consumer market and its demands, highlighting the extent of customers’ satisfaction with company's products, Identifying key consumer groups and how to influence them. • Organization of the study, description and classification of competitors, identifying their main advantages and disadvantages and the level of their brand management on the market. • Defining the strategy for the expansion of the brand portfolio, developing and launching new products, finding new opportunities for the development of sales of company products on the market; scheduling the production of new products. • The formation and implementation of an optimal inducement system of staff members of the commercial Department. • Development and implementation of training and adaptation system of new staff members of the commercial Department. • The formation of an effective pricing policies for the company's products, improvement of the optimal system of discounts and incentive bonuses for all types of customers. • Control of the dynamics and structure of the total/outstanding receivables overdue, development of preventive measures on strengthening the financial discipline and reducing outstanding receivables. • Search and development of alternative distribution channels of the company’s products. • The control of monthly planning and execution of sales plans by the commercial Department. • The creation of a better working environment with different groups of clients. • Strategic negotiations with key clients (high-volume customers and Federal/international retailers).