Create and promote mass market and premium retail brands in cosmetics and dietary supplements in Russia, Kazakhstan, Turkey and other markets. Proud of: 2 new brands with over 30 SKUs were developed and launched in 2022, targeting online marketplaces as the main strategic sales channel. Built the efficient online sales model, based on in depth understanding of consumer behavior and cost-efficient promotion tools on all major Russian online marketplaces.

Successful start-up of the premium cosmetics brand: developed and launched in 2016, now distributed in major cosmetics and food chains in Russia (Azbuka Vkusa, Metro C&C, X5, Sephora, Respublica, Gold Apple and others), all major marketplaces, and exported to 10 other countries. Contractors for cosmetics, formulas and packaging in Russia, Serbia, China. Proud of: creating a new brand from scratch, brining it to market and achieving a significant share within men’s grooming segment.

Importation and distribution of premium cosmetics brands via mono brand retail stores, including online, salons, marketplaces, sub distributors, direct contracts with premium food and cosmetics retail chains. Over 1000 SKUs in portfolio from top cosmetics brands, including Carmex, The Art of Shaving, CHI. Proud of: brining the company to a new level with it’s turnover increased to ±10 mln USD from less than 1 mln USD, and the big super successful launch of Carmex lip balms in the Russian market. We’ve targeted the brand, negotiated 500K USD marketing budget and 120 days delay of payment from the producer (enormously favorable terms for a small distributor), and launched it with major retailers in 4 different channels – e-commerce, pharmacies, food, beauty – with extremely efficient media support to achieve 3 mln USD turnover in Year 1.

Manage commercial department of over 200 people with the head office in Moscow, 5 affiliates with w/hs and offices in regions, and distributor based sales teams. Over 250 SKUs in portfolio, form number 5 Russian tea brand Golden Bowl (own brand) and private labels of tea for Auchan and Magnit to premium tobacco products from Scandinavian Tobacco Group, Nat Sherman Inc. and others.

1. Manage trade marketing department in Eastern Russia (Volga, Ural, Siberia, Baikal and Far East regions): hire and develop people, ensure effective communication within the department and between trade marketing and sales departments. 2. Work out merchandising standards and retail investment strategy: determine product layout schemes to maximize sales volume on limited shelf space (in cooperation with research agencies), determine sufficient volume of investments for each retail chain / class (by sales volume) of retail outlets, set targets on distribution of strategic brands and achievement of merchandising standards (by brand, by city, by channel), determine standard sets of POSM to achieve various brand communication targets. 3. Develop and implement national and regional BTL programs in cooperation with agencies: work out mechanics to satisfy brand targets, choose agency, monitor implementation and evaluate efficiency of each program. Subordinates: 5 Area Marketing Managers (in regions), Coordinator (in HQ).

Responsible for sales in retail chains in Moscow, including Metro C&C and Auchan. Negotiating terms of contracts with buyers. Forecast sales volumes and plan sales and promotion activities in retail stores. Control over sales agents and BTL activities. Plan sales and marketing operations including market research, promotion, pricing and selling. Accomplishment of budgeted sales volumes.

Analysis of customer database and sales data and determination of short-term priority tasks of department. Participation in pre-opening project for 2 stores in Saint Petersburg. Responsible for recruitment and training of personnel.